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Transforming Your Sales Force

Transforming Your Sales Force for the 21st Century
The book, written for sales managers and executives in the distribution industry, provides a blue print for executives to transform their sales forces into highly directable, effective, focused performers.
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Improving Management Skills
What Kind of Effect?
Copyright 2004

Therapists, and others who devote their work to effecting change, talk about two kinds of change: Prosthetic change, and therapeutic change.

Prosthetic change is relatively easy to effect, and usually short-lived. It is exemplified by the sales force attending an inspirational sales seminar, and then breaking new records for sales...for a few weeks.

Therapeutic change, difficult to produce and long-lasting, is what business owners and managers usually seek, but seldom find. In using 360° assessments to produce change, look for ways to produce therapeutic change in management behavior.

Research shows this to be more likely if development activities are tied to "on-the-job" training and change, rather than traditional classroom learning. As you implement training and development to improve your managers ' competencies, produce therapeutic change with an "on the job" focus to your programs.


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Transforming Your Sales Force for the 21st Century
Transforming Your Sales Force for the 21st Century
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Distribution companies, by their nature, should be sales-oriented companies. But, most distributors don't do sales very well. That's the premise behind this new book.

The book, written for sales managers and executives in the distribution industry, provides a blue print for executives to transform their sales forces into highly directable, effective, focused performers.

The book begins with an analysis of current conditions that pressure the distributor to revise the way he/she thinks about his sales force. Kahle then paints a picture of the distributor sales force of the future. The sales force will be:
  1. more specialized
  2. more directable
  3. more flexible
  4. more professional
  5. more productive.
His advice begins with "See it as a system," a concept that is based on one of the key principles for the book, "When you change the structure, you change the behavior of the people who work within that structure."
 
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