SMEI Sales Certification - SME Certified Professional Salesperson

SMEI Certified Professional Salesperson® Individuals receive:

  • A framed certificate.
  • A lapel pin.
  • Authorization to use the designation on their business cards and letterhead.
$1295- Levels purchased separately (Only $1,195- purchased together).

Call us at 800-331-1287 for a program application.

FAQ about Sales Certification.

SMEI Certified Professional Salesperson - Distributor Emphasis™

Are Your Distributor Salespeople Certified?

The sales profession has long needed some mechanism to identify and retain the dedicated, professional salesperson. This is it! You can now distinguish your salespeople with the only distributor-specific designation in the sales profession. The benefits to your organization will be overwhelming...

We have partnered with Sales and Marketing Executives International (the world wide association of sales and marketing management) to provide a unique, internationally recognized, self-study distributor certification program that's the first of it's kind. Distributor Salespeople work through three levels of training, pass three exams, and receive a beautiful plague with a certificate mounted on it: SME Certified Professional Salesperson - Distributor Emphasis™.

Honing Your Competitive Edge...

Too often salespeople are thrown into the field armed with too little knowledge. Many distributor companies, unprepared to offer well-coordinated training and development, adopt a "sink or swim" approach to survival. This is unnecessary and negatively impacts customer relationships, productivity and results. The Distributor Sales Self-Study & Certification Program is the ideal solution to the training dilemma. If offers solutions the provide:

  • Simple implementation - even with current personnel - that requires few decisions.
  • Flexible programs that cater to many levels of experience from beginner and intermediate course studies to advanced training opportunities.
  • Cost effective, top-quality teaching that brings results.
The Distributor Sales Self-Study & Certification Program is the only multi-media training program that details the concepts and skills necessary for distributor salespeople. From new hires to experienced professionals, the program offers salespeople, in any stage of their career, an opportunity to succeed and excel in our changing environment. The program utilizes audio cassettes, workbooks, exercises and examinations to reinforce messages and cement concepts.

So how does all of this benefit you?

  • You get a highly trained salesperson, equipped with the latest insights and concepts.
  • The salesperson gets an internationally recognized certification and the satisfaction and confidence that comes with earning it.
Here are just some of the ways you can use this internationally recognized certification program:
  • As the basis for a series of sales meetings.
  • To sharpen the skills of senior salespeople.
  • As a sales training program for new salespeople.
  • As the heart of a company-wide sales training program.
  • To refresh and refocus the working habits of your experienced salespeople.
The fact is, you will attract better salespeople, retain those you already have, improve everyone’s performance and equip your salespeople with a true competitive edge. For salespeople, acquiring certification clearly signals to customers that the salesperson is a professional who abides by the higher ethics and principles, and indicates that the salesperson has met the profession’s highest standards of knowledge and experience.

You benefit because...

  • You attract and retain the best salespeople.
  • It instills the concept of continuous self-improvement.
  • It promotes a professional atmosphere among the salespeople.
  • Certification provides a powerful fringe benefit to the salesperson.
  • It assures that the salespeople have the knowledge base on which to successfully do their jobs.
In a business world in which it is very difficult for most distributors to bring high quality training to their sales people, the sales certification program provides a simple, easy to administer program for developing sales people. Candidates receive the highest quality training, in a measurable and accountable way, with minimum involvement of your part, and at a reasonable cost. The net result for you - more effective sales people with minimum cost and time involvement on your part!

Developing a professional sales team...

The only distribution specific program of its kind. Sales Certification by the DaCo Corporation and Sales and Marketing Executives International.
  • a self-study program
  • empowers your sales people to achieve higher levels of sales professionalism
  • renews your confidence in your sales team's skills and professionalism
Participants receive three sets of materials, each followed by exams. Each set includes step-by-step study guides for self-directed learning. Successfully completing the program, passing the exams and meeting the other qualifications results in SME Certified Professional Salesperson - Distributor Emphasis™ certificate.

Attention Sales Managers...

Ensure the success if your training program. The certification program was designed for success. To insure its effectiveness, a committed and involved sales manager can coordinate training activates and monitor the progress of each participating sales professional, at each level of the program. Each set of materials has a series of completion reports for each section of the content. As a participant works through the materials they report their progress directly to you. You'll be able to see exactly where each participant is at in the program. This can also be used as a coaching tool to ensure that they are getting the most value from the program.

The Program Materials...

The Full Curriculum...

Level I: "First Steps to Success in Outside Sales"

Audience: Entry level distributor salespeople and those that could benefit from a refresher course on the basics.

Format: 12 lessons on CD or cassette, and an extensive workbook filled with worksheets and exercises. Each lesson has a progress report you can use to track their status. Plus, there is a final examination.

Upon Completion: A participant who successfully passes the final examination is provided a certificate of completion from The DaCo Corporation and offered the opportunity to enroll in Level II.

Curriculum:

    Lesson One: Introduction

    Lesson Two: Overview of the sales process

  • Understand that sales is a process, made up of several steps.
  • Get an idea of what sales is all about.
  • Recognizing the importance of relationships to distribution sales.

Lesson Three: Organizing your first few months

  • How to make the most of your first few months.
  • Create relationships with inside people, learn product applications, become comfortable with your company’s processes.

    Lesson Four: Making appointments

  • How to prepare for voice mail, gatekeepers as well as the decision-maker.
  • Developing scripts.
  • Positioning yourself before you call.

    Lesson Five: Making your first sales call on a prospect - Part 1

  • How to plan to create a relationship, gather information, educate the customer, and come to some agreement.

    Lesson Six: Making your first sales call on a prospect - Part 2

  • Preparing an introduction.
  • Achieving rapport with the customer.
  • Understanding the customer.

    Lesson Seven: Making your first sales call on a prospect - Part 3

  • Preparing a presentation.
  • How to match your products/services to your customers’ needs.
  • Structuring a powerful offer.
  • How to present your proposal in an attractive way.

    Lesson Eight: Making your first sales call on a prospect - Part 4

  • Close the sale.
  • Preparing to overcome objections.
  • Arriving at an agreement for the next step.

    Lesson Nine: Developing account strategies

  • Categorizing the situation you find.
  • Developing effective strategies for every situation.

    Lesson Ten: Expanding the business with customers

  • How to handle new customers as well as inactive customers.
  • Finding additional opportunities.

    Lesson Eleven: Managing your territory

  • Creating goals for your key activities.
  • Working your territory effectively.
  • Planning each day, week and month.

    Lesson Twelve: Managing yourself

  • Working with integrity.
  • Maintaining a set of ethics.
  • Overcoming adversity and rejection.
Level II: "How to Become a Master of Distribution Sales"

Audience: Experienced salespeople with a need to refresh and refocus their work habits.

Format: A multi-media study kit consisting of ten audio lessons on CD or cassette, a 70-page workbook, exercises, progress reports, and a final examination. In addition, the course includes a manual "Menta-Morphosis®," and a book,"How to Excel at Distributor Sales."

Upon Completion: A participant who successfully passes the final examination is provided a certificate of completion from The DaCo Corporation and offered the opportunity to enroll in Level III.

Curriculum:

    1.  Organize Themselves
  • Invest time wisely and cost-effectively.
  • Translate dollar goals into people goals.
  • Manage information so it does not overwhelm you.
  • Select products to sell that bring the greatest return.
  • Create powerful systems to help you consistently operate at the peak of your performance.

    2.  Build Relationships

  • Outline the relationship process.
  • Discover the seven rules for effective relationship building.
  • Relate easily to different types of people.

    3.  Master Sales Skills

  • Understand what a distributor really sells.
  • Effectively set appointments.
  • Deal with voice mail.
  • Organize a sales presentation for any product or service.
  • Uncover a prospect’s deepest needs.
  • Treat question-asking as an art.
  • Use features and benefits to your advantage.
  • Close sales without jeopardizing relationships.
  • Handle objections.
  • Probe and clarify.

    4.  Manage Themselves

  • Seven rules for effective time management.
  • Deal effectively with fear, procrastination, depression, and anxiety.
  • Manage yourself for peak performance.
  • Set goals to motivate yourself.

    5.  Work Smart by Planning and Preparing

  • Master a planning process you can use for any situation.
  • Develop account strategies.
  • Create effective territory plans.
  • Plan each sales call.

    6.  Continually Improve

  • Understand the ultimate competitive edge.
  • Discover the "Menta-Morphosis®" system for personal improvement.
  • Apply the system for a lifetime of continuous growth.
Level III: Certification Through Sales and Marketing Executives (SMEI) International.

Audience: Seasoned sales professionals.

Format: Study material and certification examination. To attain certification, an individual must:

  1. Successfully pass the Level I and Level II exams.
  2. Attain a minimum number of Professional Accreditation points as required by SME. Points are earned through sales experience, past education, continuing education, and volunteer activities in sales/marketing associations.

Upon Completion: Receive the title SMEI Certified Professional Salesperson - Distributor Emphasis™ through SME International. Certified professionals receive a special pin, framed certificate and can use their letter designations SCPS on business cards.

Guaranteed Results!

IMAGINE - if only one representative closes one more sale as a result of this program then you have more than paid for the cost of the program! You have every reason to expect dramatic and measurable improvements. If this program has not helped to increase the performance of your sales force within 60 days, simply return the program for a fill refund.

Return to the Sales Certification introduction page.

Distributor Sales Certification || Frequently Asked Questions || Salesperson Certification

   
Copyright © 2007 Dave Kahle & The DaCo Corporation, All Rights Reserved
3736 West River Drive Comstock Park, MI 49321, toll-free 1.800.331.1287, fax 616.451.9412