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How to Sell at Higher Prices Than Your Competitors
The Complete Book on How to Make Prices Stick by Lawrence L. Steinmetz
Finally! The answer to the one problem that gives salespeople sleepless nights: How to sell against a price-cutting competitor.
Anyone can give products or services away by cutting the competition's price. Selling occurs when your prices are higher, but you are still able to close the deal. If you want to give stuff away, get a job at the Welfare Department. If you want to learn how to sell at a high price, read this book. It is about making money by selling.
In this powerful book Larry Steinmetz reveals cunning insight on the following issues:
- How to face a competitor's price cuts Things buyers would like besides a low price How to identify under-pricing and over-pricing The secret to determining your competitive edge Why successful business is a game of margins, not volume The truth about customers who purchase solely based on price
- And much more...
Here's what other sales professionals have to say about this remarkable book:
"If you are only going to buy one book this year, this is it. Larry Steinmetz knows more about helping a business owner grow and flourish in changing times more than any author I know. How to Sell at Prices Higher Than Your Competitors is a must for anyone committed to their own financial success."
Patricia Fripp, CSP, CPAE
"A fantastic book! I picked it up to skim through it and I found myself reading it cover to cover. It's a must read for anyone in sales and marketing."
Tony Alessandra, Ph.d, CSP, CPAE
"The competitor with a lower price has always been the bugaboo of sales people. This book has one clear focus, price. It thoroughly covers the subject, showing when a competitor has a lower price, how to avoid making mistakes and how to price so your company will be more profitable."
Somers White, CMC, CPAE
"Larry Steinmetz has hit a home run with How to Sell at Higher Prices Than Your Competitors - The Complete Book on How to Make Prices Stick. This book addresses the most common, nagging, persistent and consistent problem faced by virtually every salesperson in the world... "Your price is too high," and it addresses it in a way that will empower the reader to deal with it in a tangible, powerful ways."
Bill Brooks, CSP, CPAE
"Finally! You have in your hands the answer to the one problem that gives salespeople sleepless nights: How to sell against a price-cutting competitor!"
Roger Daeson, CSP
"As I look over my personal library of several hundred books... I see motivational titles, self-help "how to" books... What I do NOT see is many books I have read more than once. The book before you is one of those rare exceptions. It may take a dozen readings for me to fully learn all the lessons in this volume. And I'll continue to enjoy every reading moment."
Jim Cathcart, CSP, CPAE
"Larry Steinmetz writes the same way he talks. Straightforward, plain and simple logic, based on through research. His "down-home" demeanor, coupled with his ability to "spin a yarn" or use of analogy, drive his points home throughout this book. If you're a salesperson or a company that depends on sales... you better read and heed this book... your competitors will." "
Jerry Hansen, CSP
"How to Sell at Higher Prices Than Your Competitors should be on the reading list of anyone who ever considers a career in business and a must for those in sales and marketing. This is not a book of theoretical hogwash, but easy, understandable reading for business basics."
Marilyn VanDerber, CPAE
"The biggest single objection to purchasing any product or service in a competitive market is price! This book will show you how to make sales at a rate that you never believed possible be enabling you to deal, once and for all, with the subject of price, and put it out of the way of the buying decision. Every salesperson and company can benefit tremendously by building these ideas into their sales strategies."
Brian Tracy, Brian Tracy Learning Systems
This book is an easy and exciting read piled with sales wisdom that you can't afford to pass up. Start selling at higher margins and increase your profitability using Steinmetz's expert insight.
 FREE Bonus!
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Don't hesitate, get your copy of How to Sell at Prices Higher Than Your Competitors today.
(If you are interested in getting copies for your whole sales team we offer volume discounts, please call us at 800.331.1287 for additional information.)
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