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"Lose a little on each sale, but make it up on volume." That's not so far from the idea that many salespeople have of their pricing philosophy. Unfortunately, in many industries the excess margin that allowed for the unrestrained price cutting has already been wrung out of the system. Maintaining and/or increasing the gross margin, is in many businesses, a strategic necessity.
Salespeople and sales managers can dramatically impact the gross margin by their actions and their attitudes. In this seminar, Dave reveals seven specific practices for sales staff to follow to increase their company's margins. Implement these practices and you'll pay for this seminar in one day!
Contains one CD, one set of handouts. $34.00.
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