Keeping What You Have:  How to Protect Your Good Accounts from the Competition

In today's fast paced world, your competitors are trying to gain business anywhere they can. They are more active in your good accounts than ever before. How do you protect your good accounts from the competition? Keeping the competition out of your hard-earned accounts can be one of the sales person's toughest jobs. Successful salespeople today must master this skill if your company is going to prosper. In this 60-minute seminar you will learn....

• Proactive actions you can take to protect your business
• Why maintaining a good customer is one of your most effective strategies
• Four powerful strategies for keeping the competition out of your good accounts
• How to deepen and broaden the relationship with customers.

While none of these strategies are guaranteed to put an impenetrable wall around your good accounts, the wise combination of them will make penetrating one of your good accounts an extremely difficult and frustrating project for your competitors. Sometimes the best strategy is a good defense.    

Contains one CD, one set of handouts.     $34.00.