“Our price is too high!"

How many times have you heard that? It's a constant refrain from concerned salespeople. While it may be true on some occasions, the fact remains that the attitude and behavior of the sales force often prompts that response from the customer. There are a number of sales attitudes and practices that can prevent this objection and help to increase gross profits.

In this session, Dave Kahle will detail a series of practices and processes that can make a difference in the behavior of your salespeople. You will learn....

• the number one secret for selling value, not price
• ten aspects of your offer that customers consider, but salespeople rarely acknowledge
• a four-step process for selling value.

Contains one CD, one set of handouts.     $34.00.