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Measurable results from the “I Can” Selling System

On May 11, 2010, we conducted a survey of the managers whose companies took part in the “I Can” Selling System webinar series. 

The series consisted of six  webinars on Fridays, beginning February 12, and ending May 22, 2010.  The objectives were to teach the “I Can” Selling System --  to stimulate the sales people to grow their business and increase their market share. 

In the survey, we asked each manager these two questions: 

1.  “What specific results have you seen in the past two months?”

Here’s what they reported:
6 of the 9 (67%) reported “new business”
4 of the 9 (44%) reported “new accounts”
7 of the 9 (78%) reported “new opportunities”
4 of the 9 (44%) reported “new relationships”

2.  “How much in anticipated annual gross margin would you expect to see as a result of these efforts?”

Eight of the nine participants responded.  Of those:
2 said “$11,000 -- $25,000”
1 said “$26,000 -- $50,000”
2 said “$51,000 -- $75,000”
3 said “$76,000 +”

We calculated the total amount, divided it by the number of participants, and then divided that by the retail price of the series.

The result?  The average return on investment was 4,150 percent.  The two companies reporting the least return reported a ROI of 800 percent.