The
Book || Sample Chapter
Take Your Sales Performance Up a Notch -
Table of Contents
1. Selling in the Information Age
Presents a sobering look at some of the trends that
define the Information Age and their impact on sales
people and their customers.
2. Introduction to the Six Hats
Describes the rationale for the Six Hats, and the
concept of principles, processes and tools as the
components of a competency.
3. The First Hat - Astute Planner
Describes the power of collecting useful information,
and shows you how to collect useful information about
your customers and your competitors.
4. Astute Planner - Part II
Presents the principles and processes for creating
powerful territory, account and sales plans.
5. Using the Six Hats to Take Your Performance
Up-A-Notch
This mini-chapter addresses the common problem of "My
customers don't have much time for me," with
solutions based on the Six Hats.
6. The Second Hat - Trusted Friend
Describes the power of positive relationships to
provide a salesperson with a competitive advantage,
and presents principles and processes for causing
your customers to become comfortable with you.
7. Trusted Friend - Part II: Gaining Your
Customer's Trust and Respect
Presents principle and processes for developing these
aspects of a relationship. Includes the "Nine
commandments for ethical salespeople."
8. Using the Six Hats to Take Your Performance
Up-A-Notch
"Voice mail is driving me crazy!" This mini-chapter
shows how to use the Six Hats to deal with this
problem.
9. The Third Hat - Effective Consultant
Presents the concept of becoming a consultant to your
customers by knowing them better than any one else,
and then provides principles and processes for doing
so.
10. Effective Consultant-Part II: Using Questions
Effectively
Shows you how to use questions to understand your
customers at deeper levels and provides "seven rules
for constructive listening."
11. Using the Six Hats to Take Your Performance
Up-a-Notch
This mini-chapter shows you how to use the Six Hats
to deal with a high-potential account in which a
competitor is firmly entrenched.
12. The Fourth Hat - Skillful Influencer
Describes the concept of sales as a set of
step-by-step processes, and focuses on the principles
and processes to make a powerful sales presentation.
13. Skillful Influencer - Part II: Closing the
Sale
Presents principles and processes for mastering this
most crucial aspect of selling.
114. Application - Using the Six Hats to turn
Challenges into Opportunities
Your customers are confused because they have more
choices than ever before. It's difficult to get them
to make decisions. This mini-chapter shows you how
to use the Six Hats to succeed in this situation.
15. The Fifth Hat - Adept Human Resource
Manager
The resource you mange is you! This chapter presents
powerful principles and processes for proactively
moving in positive directions: goal-setting, focusing
on your strengths, and "Ten Commandments for Good
Sales Time Management."
16. Adept Human Resource Manager - Part II
To be effective in the high stress Information Age,
you need to know how to handle the negative forces
pressing on you. The chapter presents principles and
processes for handling failure, adversity,
information overload, and negative thinking.
17. Using the Six Hats to Take Your Performance
Up-A-Notch
This mini-chapter shows you how to use the Six Hats
to deal with the expansion of paperwork, details and
"other stuff" that threatens to squeeze out your
selling time.
18. The Sixth Hat - Master Learner
Becoming good at continuously growing, developing,
and changing yourself is the ultimate success
competency for the Information Age. This chapter
presents principles and tools to achieve mastery of
that competency.
19. Master Learner - Part II
Describes our trademarked Menta-Morphosis® - process for
continuous personal growth.
20. Using the Six Hats to Take Your Performance
Up-A-Notch
How to use the Six Hats to deal with constant changes within
your organization.
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