What is Your Most Powerful Selling Tool?

There is one tool that it so far superior to anything else, that it is in a class by itself.  Asking a good question is the single-most effective thing you can do with a customer.  A well-phrased, appropriately-timed question is your most powerful sales...

Q&A: Entertaining Customers

Q.  I have a problem.  I still find a percentage of customers who keep me at “arms length.”  How do I overcome this attitude from the select few of my customers? Q. You have convinced me that spending time face-to-face with customers is the...