Adding Value to Every Sales Call

Adding Value to Every Sales Call

Are you wasting your customers’ time? Or adding value every time you call on them? In this pressurized, multi-tasking world, where your customers are expected to produce more in less time, they may be growing less eager to meet with you than they were just a year...
Q & A for Sales People:  Price Increases

Q & A for Sales People: Price Increases

Question: Customers in my industry do not accept price increases unless they have zero alternatives.  How do we handle this? Answer: I’m sure you are not the only person thinking this way, nor is your industry the only one with this issue. Probably almost every one...
Four Fundamentals of Key Account Selling

Four Fundamentals of Key Account Selling

Almost every professional B2B sales person comes to grips with one of the challenges of penetrating key accounts.  Key accounts are different than the ordinary, and require some more sophisticated skills and strategies.  Here are four fundamentals for effectively...