Sales Systems Start with Suspects

Acquiring new customers is one of those processes that frustrates and discourages most B2B sellers. It doesn’t have to be a frustrating and discouraging process.  Like almost every aspect of a sales system, acquiring a new customer is a matter of...

How to Penetrate a Difficult Account

How do I sell to an account that is firmly in the hands of a competitor – a difficult key account?  How do you manage this account?  What should you do? Join me to unpack this common and frustrating situation. Check out this...

What is Your Most Powerful Selling Tool?

There is one tool that it so far superior to anything else, that it is in a class by itself.  Asking a good question is the single-most effective thing you can do with a customer.  A well-phrased, appropriately-timed question is your most powerful sales...

Q&A: Entertaining Customers

Q.  I have a problem.  I still find a percentage of customers who keep me at “arms length.”  How do I overcome this attitude from the select few of my customers? Q. You have convinced me that spending time face-to-face with customers is the...