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In all of my training and consulting work, I’ve found it helpful to establish, right at the beginning, a big picture view of the sales process.
Once we have an overview, we can understand every sales principle and practice, and use the big picture to focus our efforts to improve the effectiveness of our organization and our personal efforts.
This podcast lays down that foundation.
Sales Leader’s Excellence & Influence Course: https://www.thesalesresourcecenter.com/kahle-way-sales-management-system-course/