We’ve all heard the numbers: Consumer confidence is down, retail sales are down. And for many of us, the markets we serve are down, as well. There is an important relationship to note here. Confidence – an attitude – is down, so sales are down. When confidence is up, sales follow.
The principle at work here is this: Our actions follow our attitudes. The relationship between actions and attitudes is so close, that the two go hand-in-hand, and our actions can be seen as outward expressions of our attitudes.
OK, so what does that have to do with you? Here’s what: If the markets you serve are down, that action (lack of buying) is a result of an attitude (lack of confidence). And you can influence that attitude, and be part of the solution, or be influenced by it, and thus contribute to the problem.