We’ve all heard the numbers: Consumer confidence is down, retail sales are down.  And for many of us, the markets we serve are down, as well.  There is an important relationship to note here.  Confidence – an attitude – is down, so sales are down.  When confidence is up, sales follow. 

The principle at work here is this: Our actions follow our attitudes.  The relationship between actions and attitudes is so close, that the two go hand-in-hand, and our actions can be seen as outward expressions of our attitudes.

OK, so what does that have to do with you?  Here’s what:  If the markets you serve are down, that action (lack of buying) is a result of an attitude (lack of confidence).  And you can influence that attitude, and be part of the solution, or be influenced by it, and thus contribute to the problem.

Check out this episode!