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We’ve all heard the numbers: Consumer confidence is down, retail sales are down. And for many of us, the markets we serve are down, as well. There is an important relationship to note here. Confidence – an attitude – is down, so sales are down. When confidence is up, sales follow.
The principle at work here is this: Our actions follow our attitudes. The relationship between actions and attitudes is so close, that the two go hand-in-hand, and our actions can be seen as outward expressions of our attitudes.
OK, so what does that have to do with you? Here’s what: If the markets you serve are down, that action (lack of buying) is a result of an attitude (lack of confidence). And you can influence that attitude, and be part of the solution, or be influenced by it, and thus contribute to the problem.
Dave, Thanks for your incites over the years. I’ve been following you since I joined Midwest Sign & Screen Printing Supply Co., March 1999, when I was given your book “How to Excel at Distributor Sales”. I’ve also read your books “10 Secrets for Time Management for Salespeople” and “Question your way to Sales Success”. After 21 years at Midwest, I was furloughed on April 6th 2020 due to COVID-19 and my sales career with Midwest came to an end on August 20th 2020. I leaned later, that a month later, Midwest was acquired by a competitor. Since I am now free to focus on new opportunities, I appreciate your Podcasts. Thank you, Craig Gray