Dave Kahle Wisdom

Understanding Your Customer’s Business

Understanding Your Customer’s Business

by Dave Kahle  Q.           Dave, on several occasions you have said that our customers want us to understand their business.  How do we do that when we call on lots of different types of businesses?  How do we become experts in everything? A.  Unless you are a real...
Systematically Identifying New Prospects

Systematically Identifying New Prospects

Systematically Identifying New ProspectsBy Dave Kahle Your business, like every other one, needs a constant stream of new customers if it is going to remain viable.  The constant churn in the market place means that some of your customers will be...
Interacting with Customers in Sales

Interacting with Customers in Sales

 Question and Answer By Dave Kahle  Q. You’ve said on several occasions that the most important part of my job is interacting with the customers. How important is it to spend time with the customers out of the office, and what percentage of time should I spend doing...
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