by Kahle Wisdom | Jun 10, 2021 | Podcasts
This podcast answers these questions: Q. What do we do when a customer wants to spread the business between several vendors, even though I know we can provide better service? Q. How can I get between my competitor, and these contacts that are, in some...
by Kahle Wisdom | Jun 3, 2021 | Podcasts
Over the 30+ years that I have been working with B2B sales forces, I’m often asked this question: “If you could improve a sales person in just one thing that would bring the quickest and biggest change, what would it be?”...
by Kahle Wisdom | May 27, 2021 | Podcasts
More than any other type of sales, B2B salespeople must be good at relationship building. You see your customers more often, and for longer periods of time than almost any other type of sales person. This means that you must build relationships that provide you a...
by Kahle Wisdom | May 20, 2021 | Podcasts
Many salespeople harbor a set of beliefs that hinder their performance. These often sound reasonable and are held onto without question. Looking a bit closer at them uncovers how they limit a salesperson’s performance. One of the most harmful of...
by Kahle Wisdom | May 13, 2021 | Podcasts
Remember the television commercial of the salesperson driving down the expressway with a cell phone balanced on his shoulder, a cup of coffee in one hand, and a laptop computer teetering on the dashboard? The voice in the background says, “You know he’s...
by Kahle Wisdom | May 6, 2021 | Podcasts
Abusive customers are not fun. They’re stressful, and they make you feel like crap. I’ve been on the receiving end of verbal abuse several times in my career, and it’s never pleasant. “The Customer Is Always Right” is a nice saying that...
