Selling Really is Simple

There are as many misconceptions about selling as there are people.  In this excerpt from How to Sell Anything to Anyone Anytime, I provide some common-sense, usable definitions of what selling really is, and get the reader started on understanding how to do it...

How to Handle an Angry Customer

It is easy to work with people you like, and it is even easier to work with people who like you.  But that’s not always the case.  Sooner or later, you’ll have to deal with a difficult customer. Here’s a set of proven principles and...

Survive and Thrive in Turbulent Times – 2

In my previous post, I noted some of the factors that combine to create an incredibly turbulent, complex, rapidly changing and information-saturated world in which we find ourselves.  Our ability to navigate these turbulent waters is the single biggest challenge...

Sales Systems Start with Suspects

Acquiring new customers is one of those processes that frustrates and discourages most B2B sellers. It doesn’t have to be a frustrating and discouraging process.  Like almost every aspect of a sales system, acquiring a new customer is a matter of...