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The Secret Strategy for Meaningful Sales Meetings
All too often that’s how we plan our sales meetings. The focus is on how to fill the time, what information we want to transmit, and who we want to present it. When the focus is on the agenda, it’s easy to wander off, to fill the time with needless details, and to end up with a boring and non-productive meeting. With a meeting like that it’s no wonder that most sales people would rather be in the field, doing their jobs, than killing time at a sales meeting.
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