Here’s the key to spotting and hiring a superstar salesperson. Don’t be sidetracked by what he/she knows relative to products or industries, and don’t be blinded by how he or she looks. Instead, concentrate on who he/she is.
These six qualities of character that mark superstar salespeople of any industry all describe who they are, not what they know.
Let’s consider each one.
The first on my list may surprise you. INTEGRITY.