Wondering about the best way to train your salespeople in the unique practices of distribution sales?


If you’re like most distributors, you know that most of your salespeople have not been trained in the consultative sales practices that customers are demanding.  As a result, your salespeople are not as effective as they could be, your vendors aren’t happy, and your profits don’t come close to their potential.

But finding a solution is just not that easy.  Most sales trainers don’t have any experience in the unique challenges of the distribution sale. Most packaged courses focus on issues which are irrelevant to distributor salespeople.

Are you a CSO (chief sales officer) of a wholesale distributor? 

We can help. Since 1988 we have provided powerful, interactive training and development experiences for distributor sales forces. Our focus is always on changing behavior and instilling best practices to produce exceptional results.

You don’t have to wonder about what to teach your salespeople, nor how to do it. We’ve spent 20 years specializing in making your job easier and your salespeople more effective.

You can be sure that the training your company gets from us will be practical, relevant and engaging, because Dave Kahle, President, is generally thought of as the nation’s leading authority on distributor sales. Dave has been the number one salesperson in the nation for a wholesale distributor, has a Master’s degree in teaching, and is the author of three books for distributor sales forces: How to Excel at Distributor Sales, Transforming Your Sales Force for the 21st Century, and Insights & Answers for Distributor Salespeople.  He’s a master speaker and sales trainer.

All our materials are practical, verified by tens of thousands of distributor salespeople, unique to the world of distribution, and proven to produce remarkable results. Call or email now to discuss how we can tailor an approach to your situation and budget. Or, sign up to receive a series of 12 articles, one a week, on specific, practical ways you can grow your business.

“His program ‘Transforming Your Sales Force for the 21st Century’ was so popular with our members, that we have asked him to present it again at other Regional Meetings next year. He is always professional and offers our members practical, current information that they can take home and implement immediately. Working with Dave Kahle is always a pleasant experience.”

Catherine Usher, Member Services Director, STAFDA

If you are looking for a turn-key training program that will provide your salespeople with the best practices for distributor salespeople, then consider The Kahle Way® Distributor Selling System. It’s available in a variety of formats, including live in-house seminars, DVD, and public seminars. Call or email us to discuss your specifics.

“This was the most intense, and the most extensive, sales training program we have ever conducted.  The reception and participation of the 179 salespeople in the various sessions over the four weeks, was excellent.  I have seen an excitement and change of mind-set that we have not experienced from any other program."
R. L. Burdette, President
Nunn Electric Supply Corporation


For a less intense program, select from a variety of options for your sales force, beginning with custom-designed in-house programs, including keynote presentations for annual sales meetings.  Call or email us to help you sort through these options. Or, sign up to receive a series of 12 articles, one a week, on specific, practical ways you can grow your business.

“From what I hear, it was phenomenal!  Participants raved about this program noting that they were thrilled their competitors weren’t there – because now they had the ‘leg up’. “Breakthrough Sales & Marketing Strategies for Distributors” was one of our highest rated seminars ever.”
Patricia A. Lilly, Executive Director
Security Hardware Distributors Association

If you’d like to present the training yourself, look at our D-I-Y training programs.  These video/CD ROM kits contain a detailed facilitator’s guide to allow anyone to facilitate the training; a video or CD of Dave Kahle presenting the material and a student’s guide for the participants.  In addition to the Kahle Way® Distributor Selling System,  consider our programs for managers, inside salespeople, and field salespeople.

“Now that we've completed the Up-A-Notch series, I can really see how much the staff's sales confidence has grown.  I attribute our progress to our monthly discussions that were integral to Dave's sales training.  The program gave us a common vocabulary so we could understand each other better.  The sales staff is talking with each other about accounts, learning from each other, helping each other solve sales problems, and working through issues.  The sales staff members are using Dave's sales tools and doing it successfully.  I look forward to our continued success using the Up-A-Notch program.”
Sandi Edgemon
Sales & Business Policies Program Mgr.
Energy Northwest


Our monthly TGIF & K phone seminars provide an easy, economical way to provide a monthly injection of motivation, education and inspiration for the sales force.  Review our “Best Of” series of archived seminars. Call us to discuss how you can use these programs to inspire and educate your sales force.

Our self-study programs are designed to be used by an individual.  Programs for sales managers include the Kahle Way® Sales Management System, How to Find, Interview, Select and Hire a Good Salesperson, and How to Create a Win/Win Sales Compensation Plan.

Self-study programs for salespeople include our distributor certification program for salespeople, our “Best of” CD’s, and a variety of other programs, including our books.


“We have never had such an immediate, positive and measurable result from any training.  This has been the single most significant investment in training we have ever made.  It's changed the nature of communication within our sales team in such a way that we expect better sales representative retention rates, more highly motivated managers and sellers, a greater degree of accountability and, yes, increased profitable sales as a result!”
William A. Fidler, Executive Vice President 
Brenntag - North America, Inc.

If you’d like help in narrowing down your options, or would just like to discuss your situation, feel free to email or call us.

For a regular dose of motivation, inspiration and education, sign up for Dave Kahle’s “Thinking about Sales” weekly ezine. And, sign up to receive a series of 12 articles, one a week, on specific, practical ways you can grow your business.
     
   

Top Gun Survival School For Distributor Salespeople

Distributor salespeople need a shot of inspiration, motivation and education to help them maintain exceptional performance.

In this one-day, interactive seminar, your salespeople will learn:

  • the five steps to the Top Gun sales process
  • what separates the Top Gun performers from the pack
  • their two most powerful weapons for good time management
  • how to consistently gain an edge over the competition
  • how to master the science of building relationships with anyone
  • how to ask the right questions
  • a system to methodically add new customers
  • ten power tactics to get on top and stay there
During this full-day program, your salespeople will be inspired to work smarter, motivated to excel at their jobs, and equipped with the principles, strategies, processes, practices and tools they need to take their performance to higher levels.

There is no distributor-specific training program like this available anywhere. Don't miss this opportunity. Enroll your sales force today. Learn more.


Thinking About Sales Ezine

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This newsletter is helpful
for me in outside sales,
and our inside sales
people benefit from it
as well. I use a lot of the
tips that Dave gives in
everyday sales calls,
and they have helped
me out immensely.
This is a great training
tool for the price."

Travis Dhein, Waytek Inc.
 
 
Transforming Your Sales Force for the 21st Century
Transforming Your Sales Force for the 21st Century
Buy it now!
Only $69





Distribution companies, by their nature, should be sales-oriented companies. But, most distributors don't do sales very well. That's the premise behind this new book.

The book, written for sales managers and executives in the distribution industry, provides a blue print for executives to transform their sales forces into highly directable, effective, focused performers.

The book begins with an analysis of current conditions that pressure the distributor to revise the way he/she thinks about his sales force. Kahle then paints a picture of the distributor sales force of the future. The sales force will be:
  1. more specialized
  2. more directable
  3. more flexible
  4. more professional
  5. more productive.
His advice begins with "See it as a system," a concept that is based on one of the key principles for the book, "When you change the structure, you change the behavior of the people who work within that structure."
   
Copyright © 2007 Dave Kahle & The DaCo Corporation, All Rights Reserved
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