Dave Kahle Wisdom

How to Sell Commodities

How do you sell when the competition has exactly the same product?  Are you reduced to being the low price?  Unfortunately, many sales people have never thought deeply about how to effectively sell commodities, and, therefore,  resort to discounting.  Here’s a...

What Do You Look For When You Hire A Salesperson?

Which of these two choices is more likely to result in an effective salesperson: Hiring someone with technical expertise or industry experience and training them to become a salesperson Hiring someone with sales aptitude, and training them in the product knowledge and...

How to Amplify Your Sales With A Simple Metric

We often get so caught up in the details of a sale and quantity of transactions that we fail to regard the value of our customers.  Sales is about people, not money. By giving an economic value to every customer it lifts them up in our radar screen and provides...

The Single Most Powerful Sales Initiative

There are lots of things you can do to improve your sales – both individually as well as corporately.  However, one initiative rises to the top as the one that will make the biggest impact on a person’s and a company’s sales productivity.  In this...
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