Dealing with Difficult Customers

A difficult customer – someone who is angry or upset – can be one of the most challenging and rewarding encounters for most companies.  If you cam handle the situation well, you will often gain a long-term customer.  Mishandle it, and you’ll watch the...

How to Communicate Price Increases

If you are like most segments of the economy, there have been more price increases announced in your industry in the last three months than in the last three years combined.  Unfortunately, many sales forces are peopled with individuals who have never lived...