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Focusing on a Target Market

Focusing on a Target Market

by Kahle Wisdom | Sep 11, 2017 | Christian Businesspeople, Entrepreneurs & Executives, Sales Managers/Sales Leaders

One of the biggest decisions a business makes is the decision on which market segment to focus. ‘Market segment’ is the term that describes a group of suspects and prospects who have something in common. For example, if you are a mechanic with an auto repair shop, you...
The Second Most Powerful Set of Words Your Company Will Create

The Second Most Powerful Set of Words Your Company Will Create

by Kahle Wisdom | Sep 11, 2017 | Christian Businesspeople, Entrepreneurs & Executives, Sales Managers/Sales Leaders

There are, in the world of sales and sales systems, certain practices that have such an enormous impact on the company and the market that they are in a special class of activities that call for executive involvement at the highest levels. One of that handful of...
The Ultimate Survival Skill for the New Economy (SM-4)

The Ultimate Survival Skill for the New Economy (SM-4)

by Kahle Wisdom | Sep 7, 2017 | Entrepreneurs & Executives, Sales Force Issues, Sales Managers/Sales Leaders

We’re living in incredibly turbulent times.  In spite of newspaper headlines proclaiming growing employment and a slowly growing economy, many business people admit to a pervasive feeling of uncertainty and confusion about their businesses. The well-spring of...
Are you really a second-class Christian?

Are you really a second-class Christian?

by Kahle Wisdom | Sep 7, 2017 | Christian Businesspeople, Kingdom issues

(This is the fourth in a series on mistaken beliefs and false paradigms that hinder us from developing our businesses to their full potential.  See the others in the series here.) For much of my Christian life, I’ve struggled with a difficult and painful image...
It’s not the Price, it’s the Risk

It’s not the Price, it’s the Risk

by Kahle Wisdom | Aug 28, 2017 | Entrepreneurs & Executives, Sales Force Issues, Sales Managers/Sales Leaders

“Low price, low price, low price.”  It’s the mantra that salespeople in every industry segment are hearing more these days than ever before.  Customers, looking for ways to contain costs, naturally pressure their vendors for lower costs. But, is low price the...
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