[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/21547703/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/827402/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen]
If you are like most segments of the economy, there have been more price increases announced in your industry in the last three months than in the last three years combined. Unfortunately, many sales forces are peopled with individuals who have never lived through a time of price increases. They have no frame of reference from which to view it, and no experience on which to draw. Here are some tips from someone who has been there.